November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Evolve to a Member Services Model for More Precise Targeting and Measurement

Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known advertising platforms. This is increasing customer acquisition costs and severely limiting measurement of campaign activity beyond the first or last click–which has never been an…
Adweek Feed