Streaming is still far from a mature business. Which is why programmers took ad tech off the backburner during their upfront presentations this year.
The post Streaming’s Presence At The Upfronts Reveals A Push For Profitability appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion