Brands are increasingly looking to leverage partnerships with content creators to make an impact–but one that’s significant and lasting, rather than one-off sponsored posts. Content creator Pierrah Hilaire and Brent Mitchell, vp of social media and influencers at Sephora, joined Danisha Lomax, Digitas’ head of client inclusivity and impact, during Adweek’s Social Media Week to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs