The basketball legend’s personal ties to the telecom firm aligned with a campaign marking 150 years since the first phone...
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The new technology vastly expands the scope of gambling. Publishers say the appeal is the data. Adweek Feed
When the Swedish apparel retailer signed up Karl Lagerfeld to design a limited-time collection in 2004, it raised hackles in...
For the second year, Sephora and TikTok are partnering on a program to help beauty brands make better, more inclusive...
“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed...
Brands are increasingly looking to leverage partnerships with content creators to make an impact--but one that's significant and lasting, rather...
As part of its efforts to change the game within the retirement sector, aged-care provider Oceania has selected Hearts &...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Marriott hit the reset button on its media strategy last year as the COVID-19 pandemic brought the travel industry to...
I first met Melissa Proctor, CMO of the Atlanta Hawks, when she taught a Masterclass at Brandweek Sports Marketing Summit...