December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Despite Increased Ad Spend, Some Black Publishers Question Brands’ Strategy

Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of scaled publishers, according to interviews with eight Black media executives. As a result, while advertisers can credibly point to their increased investment in…
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