Beyond Attention Metrics: Why We Need a Consumer-First Media Ecosystem

For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven hours online every day–browsing, chatting, watching or working across multiple devices–and seeing anywhere between 4,000 and 10,000 ads in that time, standing out in an era of distraction is no easy feat. Pre-dating the internet…
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