Media agencies celebrated for outstanding thinking at 2023 Beacon Awards

The Aotea Centre was abuzz last night as industry leaders and professionals gathered for the highly acclaimed 2023 Beacon Awards.

Presented in partnership with oOh!media, this prestigious event, organised by The Comms Council, served as a platform to honour and recognise outstanding media thinking.

As the night unfolded, the event showcased the remarkable achievements and groundbreaking ideas that have shaped the media landscape.

FCB’s “Survive The Drive FM” campaign for the New Zealand Police secured the first gold award of the night in the Social Marketing/Public Service category. It went on to win four additional gold awards in Best Small Budget, Best Use of Content, Creative Media Idea, and Best Use of Insight. The campaign impressed the judges with its concept, insights, and results. FCB effectively engaged Gen Z despite budget constraints, leaving a lasting impact.

In the Retail/Etail category, dentsu and Kathmandu’s “KM3” campaign emerged as the gold-winning campaign. It demonstrated strong consumer insights and a well-executed strategy. The campaign leveraged first-party data and digital media to deliver personalised experiences at scale, achieving impressive retail performance.

OMD also achieved success, securing two gold beacons for their campaigns in the charity and FMCG categories. The Wellington City Mission and Silver Fern Farms campaigns stood out for their impactful messaging and tangible results. Additionally, Nick Ascough, Head of Integration at OMD, received the Inspiring Individual Award in honour of Sandy Smith. Warner Bros Discovery generously sponsored a prize of $ 10,000 for further education.

PHD earned recognition for their excellence across three campaigns. “Mistake Report” for IAG in the Consumer Services category, “Skinny: Phone It In” for Spark in the Most Effective category, and “Get the Skinny” for Sustained Success demonstrated PHD’s commitment to driving results for their clients.

“The Last Performance” campaign by Special and Partners Life received four gold awards in the Consumer Services, Best Use of Content, Best Use of Insight, and Best Collaboration categories. The campaign impressed the judges with its insights, execution, and results. Key factors contributing to its success included integration with TV programming, focus on viewer context, and effective use of content.

Last Performance was also recognised and honoured with the coveted Best in Show award showcasing remarkable creativity, strategic prowess, and impactful execution.

The Media Business of the Year award was presented to NZME, while TVNZ received the Sales Team of the Year award, acknowledging the contributions of media owners.

Michael Boggs, CEO at NZME, says he is extremely proud to have NZME’s clearly defined strategy and progress towards its strategic targets recognised.

“This is a huge accolade for NZME and I’m really proud of our entire team of 1300 in our 36 offices across the country for the part they all played in us receiving this award tonight. At NZME we have a very clear strategy and strong direction, and being two and a half years into our three year strategy we are making some excellent progress towards our targets. It was great to have that recognised tonight at the Beacons,” he says.

The 2023 Beacon Awards are made possible through the generous support of its sponsors: oOh!media, are media, Cartology, Google, Meta, Nielsen, NZME, Stuff, TRB, TVNZ, UnLtd, and Warner Bros. Discovery.

For a comprehensive list of winners, click here.

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