Global Ad Market Continues to Grow Despite Traditional Media Struggles

The global ad market will continue to grow in 2023, though traditional media formats have seen better days. Just ahead of Cannes Lions, Magna is releasing the summer update to its Global Ad Forecast, showing advertising revenues will reach $ 842 billion, a 4.6% growth over 2022 ($ 805 billion). According to Magna, though Western markets are…
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