November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: FreeWheel Launches Viewer Experience Lab to Create a Better Ad Environment

With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it’s easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of advertising front and center, ad-tech platform FreeWheel announced its new Viewer Experience Lab initiative today at Cannes. “You…
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