December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Special PR appoints two new hires to drive consumer business portfolio

Special PR has announced two new hires to its growing team, reflecting the continued growth of the award-winning agency that was most recently crowned the PRINZ ‘Large PR Agency of the Year’. 

Eleanor Ashdown (left) has come on board as Senior Account Director, with Jessica Walker (right) joining her as Account Manager within the agency’s newly expanded Consumer Business division. The pair will provide strategic PR solutions and management for clients including Kiwibank, Contact, New Zealand Trade & Enterprise and Datacom.

Ashdown joins Special PR from Herd MSL, with nearly a decade’s worth of experience as a communications consultant in the Corpsumer arena. Her knowledge gained across a wealth of sectors, agencies and clients allows her to deliver creative thinking and precision planning in a fast-paced environment.

“It’s extremely exciting to be joining arguably the best creative PR agency in New Zealand. Special consistency delivers communication excellence within operating markets, curating forward-thinking PR solutions that tap into cultural zeitgeists and are built from a solid strategy,” says Ashdown. “I believe we tackle business challenges differently and can’t wait to be part of the Consumer Business portfolio growth.”

Walker joins Special PR from Attivo PR (formerly Aruga), where her clients spanned FMCG,  not-for-profit, retail and hospitality. 

Walker echoes this sentiment, saying “I’ve always admired Special’s ability to marry strategic thinking with creative execution. I’m thrilled to be joining a team of industry leaders as they continue to challenge the status quo.” 

The pair will be working across a diverse range of accounts within the Consumer Business portfolio to help execute strategically focused, world-class PR campaigns. It marks an exciting period for rapid growth within the agency, which continues to go from strength to strength. 

Kelly Grindle, General Manager of Special PR, says “We’re excited to welcome Eleanor and Jessica into the fold. Both bring diverse  knowledge and skills that will be invaluable in driving activity for our consumer business clients.”

​​Based in the Auckland office, Eleanor and Jessica have joined Special PR with immediate effect and can be reached at eleanor.ashdown@specialgroup.co.nz and jessica.walker@specialgroup.co.nz

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