The Global Alliance for Responsible Media (GARM) and Ad Net Zero have unveiled a new plan for addressing media’s climate impact: The GARM Sustainability Action Guide to Reduce Media Greenhouse Gas Emissions. While the framework stops short of defining specific standards and common tools for measurement, it’s a step toward a standardized methodology for media…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run