B-to-B Agency Doremus+Co Shifts Focus to Creativity With New President Sarah Lent

B-to-b marketing has been around for well over a century, as exhibited by Omnicom’s dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world. In the past few years, Cannes Lions has added a Creative B2B category, LinkedIn started its…
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