Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford to completely scrap broad, demo-based linear buys – but it has
The post Hyundai Shifts Gear To Digital Video appeared first on AdExchanger.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales