A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs. These solutions will find it extremely difficult to achieve the
The post Many Cookieless Alternatives Still Rely On IDs – That Has To Change appeared first on AdExchanger.
More Stories
From bungy jumps to big brands: Alex Sutherland signs with Reel Factory
AXIS 2025 winners showcase ‘smart thinking and beautiful craft’
From catwalk to charts: Rachel Hunter’s new podcast hits #1