November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publicis Groupe CEO on Acquisition Rumors, AI’s Benefits and Challenging Google

“We went through a very painful and tough transformation that is definitely paying off today,” Publicis Groupe global chief executive Arthur Sadoun told Adweek, as he reflected on the path that has led the advertising agency network to organically outperform its competitors in recent years. The group, which owns ad businesses such as Sapient, Leo…
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