December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney Closes Upfront With Commitments ‘In Line’ With Prior Year

Disney is the latest publisher closing the wonderful world of upfront talks. Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and inclusion. Demand was driven by live events; addressable across sports and entertainment, including Hulu and the Disney+ ad tier; and programmatic and measurement offerings. Overall revenue…
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