December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

UM’s New Commerce Tool Gives Clients More Control Over Their Retail Media Investments

Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $ 2 billion in global commerce billings for the agency. The retail media space is ballooning, and not just at UM. By…
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