As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games’ massively popular battle royale title Fortnite. To promote Zany Ziplines, MilkPEP partnered with agency Gale to create a gamified Snapchat lens that challenges people to collect milk-themed power-ups as their character…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
AppLovin is Officially the New Target of Short Sellers
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets