November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ChatGPT Makes Its Way to Data Clean Rooms

Analytics firm AppsFlyer introduced OpenAI’s ChatGPT within its data clean room capabilities, the company announced today. This means ecommerce, retail and travel brands now have the ability to measure customer journey and performance of their ChatGPT plugins across various channels, including mobile apps, connected TV and web platforms. This extends to paid, social and organic…
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