Aerie Builds an Offline Marketplace for Other Brands to Connect With the TikTok Generation

Aerie’s latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product–a Barbie Burger King meal, for example–the clothing brand created a shared experience with a host of small businesses. Aerie’s Hidden Gem Marketplace, which featured small New York City businesses as…
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