November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GroupM and SeenThis Team Up to Cut Carbon From Video Ads

WPP’s media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads. The SeenThis tech avoids data-intensive uploading and downloading techniques used by traditional video ads, instead streaming directly to the end viewer through display…
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