Get noticed. That’s the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act–whether that means a click or purchase. For Amazon’s Prime Video, the task was to persuade the public to watch the new season of its original series The Boys. One obstacle:…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Garage Podcast: Meeting Customers (and Brand Advertisers) Where They Are
FizzyPop and Sunair open new regional routes
CBS Will Finally Debut Strike-Delayed Shows