Meeting of the Plant-Based Minds: Food Leaders Consider a Coalition to Boost Industry

Plant-based meat makers–suffering from sales drops, stepped-up attacks from Big Beef and bruising press–are considering creating a coalition similar to those behind renowned marketing campaigns like “Got Milk?,” “The Incredible Edible Egg” and “Pork, the Other White Meat.” While the group has not formally gelled, discussions among both small startups and bigger companies have intensified…
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