Today marks the official launch of Ad Net Zero in Aotearoa New Zealand, an initiative inviting advertisers, media owners, production...
Month: August 2023
McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional...
Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory...
AUCKLAND, Today: Advertisers, media owners, production and advertising agencies commit to collaborative climate action, in tandem with the Comms Council....
Howdy! Welcome to the AdExchanger Commerce Media weekly newsletter. I’m James Hercher, senior editor, and this week’s dispatch will examine...
AUCKLAND, Thursday: The 17,680 Nights of July is the latest fundraising campaign for Women’s Refuge via EightyOne. An agency spokesperson...
Americans have a lot of pets--and those pets eat a lot of meat, with massive implications for the climate. To...
Hosted by the Marketing Association and sponsored by MediaWorks, the ‘Think Again’ event series aim to foster thought-provoking discussion and...
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, introduced digital advertising to...
NEW YORK & LONDON, Today: WPP and Spotify have announced a new global strategic partnership that will enable WPP to...