Following a successful debut of the Good Impressions initiative, with over 65 million impressions donated to 12 charities across New Zealand, Go Media has announced the programme will be continuing for a second year.
The initiative ‘Good Impressions’ puts the power in Go Media customers’ hands allowing them to pay their impressions forward by donating them to one, two or all three social outcome pillars of Wellbeing, Environment and People.
These donated impressions are then distributed on Go Media’s nationwide digital billboards to the benefiting organisations in each category.
Isabella Dervan, Marketing Manager at Go Media, says it’s been an incredibly humbling experience to see the positive impact Good Impressions has had on the charities involved.
One such impact was had for Mike King and his team at I AM HOPE/Gumboot Friday who comments, “When Go Media’s Good Impressions awareness campaign launched, the response was overwhelming. The campaign played a pivotal role in raising an astounding $ 3,312,916: $ 654,916 from text donations, $ 498,000 via Give A Little, and an impressive $ 2,160,000 from public, corporate, and event fundraisers nationwide. The success of this initiative owes much to the unwavering support of Good Impressions, and for that, we are eternally grateful.”
Due to the positive reception that Good Impressions has had in communities across Aotearoa and the influx of applications that followed, Go Media made the decision to increase their support of 12 charities to 15 this year, with a combination of current and new organisations in the mix. These include the likes of Sustainable Coastlines, I AM HOPE, She Is Not Your Rehab and Bellyful.
Fiona Purchas, NZ Chief Executive at Bellyful, says large scale advertising is everything for them.
“We are so grateful for this support from Go Media. To be able to spread the word about our mahi, reach more of the whānau who need our support and find more volunteers to help us fill bellies, is absolutely game changing for us.”
To learn more about Good Impressions, the charities involved and how to show your support, head to www.goodimpressions.co.nz.
The post Go Media continues Good Impressions programme for second year appeared first on stoppress.co.nz.
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