To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans’ excitement. To start, the new NFL Kickoff Lens can be customized to a person’s favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup