May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NFL and Snapchat Use AR to Kick Off 2023 Football Season

To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans’ excitement. To start, the new NFL Kickoff Lens can be customized to a person’s favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through…
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