NZ’s digital advertising revenue grows by 1.2 percent in H1

The IAB New Zealand released its latest 2023 Digital Advertising Revenue Report today, providing a snapshot of Q2 2023 and H1 2023, along with trends, and offering a contextual overview of the New Zealand digital advertising market. 

Total digital advertising revenue in New Zealand continues to climb, reaching $ 1003.0 million in H1 2023, achieving 1.2 percent growth on the same period in the previous year. 

The data is drawn from the IAB New Zealand’s Digital Advertising Revenue Report released today by the IAB New Zealand and Baker Tilly Staples Rodway.

In Q2 2023, channel growth was led by Social, with 10.0 percent growth on the same period in the previous year, followed by Search at 4.8 percent.   

In Q2 2023, within Total Display; Audio and Video topped Display channel growth on the same period last year, with growth of 35.4 percent and 3.3 percent respectively.  

In the second quarter of 2023, the largest growth in Total Display variance by advertising category, was Food & Beverage, recording a year-on-year increase of 3.1 percent.  

In H1 2023, channel growth was again led by Social, with 9.5 percent growth in the same period on the previous year, followed by Search at 3.3 percent.   

In H1 2023, within Total Display; Audio again topped Display channel growth on the same period last year, with growth of 35.3 percent, followed by Sponsorship at 26.3 percent.  

In the first half of 2023, the largest growth in Total Display variance by advertising category was Travel & Accommodation, recording a year-on-year increase of 25.7 percent, followed by Insurance at 14.7 percent.  

The IAB New Zealand’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IAB New Zealand each quarter. The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising. All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.   

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