May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Tenfold creates designer rainwater systems campaign

AUCKLAND, Thursday: Tenfold Creative has released a new campaign for Stratus Design Series and rainwater systems. The campaign explores the genesis of the Marley NZ product.

Tenfold MD Brendon Gleeson said: “The attention-grabbing campaign uses fluid motion animation to underscore a key product benefit.

“While most competitor spouting and downpipes have a painted coating finish, the Stratus range is unique and stands out from the crowd on account of its colour being embedded at a molecular level – creating a lustrous and durable finish.


“The attention-grabbing campaign uses fluid motion animation to underscore a key product benefit.”


“Available in New Zealand’s favourite roofing colours; Black, Grey Friars, Ironsand, and FlaxBlack – along with classy metallic finishes of Copper and Titanium, Stratus certainly lives up to its reputation of being a designer range of products.”

The Argentine connection
“We worked with an animation company in Buenos Aires called InlandStudio.”


CREDITS

Client: Marley New Zealand
General Manager Marketing: Scott Townsend
Senior Product Manager: Nigel Montgomery
Agency: Tenfold Creative
Creative Partner: Jon Raymen
Group Account Director: Hayley Wallace
Managing Director: Brendon Gleeson
Animation: InlandStudio Buenos Aires


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