April 30, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Amazon Is Making Ad Tech the MVP of Thursday Night Football

Thursday Night Football has a new star in Amazon’s ad tech. Ahead of the company kicking off its second season of exclusive Thursday Night Football coverage on Prime Video tonight, with a matchup between the Philadelphia Eagles and Minnesota Vikings, Amy McDevitt, head of sports brand partnerships for Amazon Ads, spoke with Adweek, previewing the…
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