Linear and streaming TV still seem to be operating on two different wavelengths. Which is why more advertisers are turning to outcomes-based measurement to figure out whether their TV campaigns
The post Why TV Advertisers Want More Outcomes-Based Measurement appeared first on AdExchanger.
More Stories
Inghams teams up with Together for groundbreaking media strategy
Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming
Tokyo hosts first-ever OOH industry conference