AUCKLAND, Thursday: Ahead of the first preliminary regatta of AC37 in Spain starting at 1:30 Saturday morning NZ time, Emirates Team New Zealand has announced that Go Media is its official outdoor media partner.
MD Mike Gray said: “With the defense of the cup for AC37 taking place in Barcelona, we wanted a way that we could continue to connect with our fans leading up to next year’s event starting with this weekend’s first preliminary regatta.”
Emirates Team NZ ceo Grant Dalton said:“Go Media is the perfect partner for us as they have such an extensive digital billboard network that reaches three million Kiwis every month and we want to reach all parts of New Zealand with our campaign.
“This was a time-sensitive, targeted campaign and a great example of how far Go Media are prepared to go to ensure collective objectives.”
“The partnership came about after we trialled some creative executions with Go Media in July when Emirates Team New Zealand launched Te Rehutai in the water in Barcelona after arriving from New Zealand.
“This was a time-sensitive, targeted campaign which was a great example of how far Go Media are prepared to go to ensure collective objectives.”
Mike Gray: “We are very excited to be working with Emirates Team New Zealand over the next 13 months building awareness leading up to their defense in AC37 and I can’t wait for the latest iteration of this event to unfold.”
This weekend’s action will be live streamed on @americascup YouTube from 1:30am-3:30am NZT.
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