November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Digital Ad Sales Recovery Isn’t Saving Traditional Media

When it comes to traditional TV advertising, there is no linear path to recovery. In its latest U.S. ad forecast for the fall, Magna found mostly good news for the ad sales market. After two quarters of stagnation, U.S. ad spending accelerated to a 4.4% year-over-year gain in the second quarter, and the overall market…
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