December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There

Why on earth would a brand whose product can’t be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it effective? Non-endemic advertising is precisely what it sounds like: brands that are not endemic to a retailer’s…
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