May 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brave Commerce Podcast: Candy, Culture and Commitment in Marketing

On this episode of Brave Commerce, Gabrielle Wesley, chief marketing officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween in the candy industry, and the company’s commitment to fostering an inclusive internal culture. Wesley delves into how Mars Wrigley ensures its brands remain culturally…
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