November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Client Briefs, Campaign Performance: How Ad Agencies Are Using Generative AI Today

Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media agencies; from decoding client briefs to amassing real-time insights on campaign performance, gen AI is getting the job done more quickly and efficiently. Across IPG’s Momentum, S4 Capital’s Media.Monks and independent agency PMG, the opportunities…
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