Ancestry Modernizes the Family Tree With True Stories About Cowboys, Gearheads and Tailgaters

Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree building usually entails solo research behind a screen, Ancestry wants to reframe itself as a communal space where relatives can preserve and craft their legacies for generations to come. The brand’s new platform, titled “It’s…
Adweek Feed