It needs to be said: Television is under-monetized. I can practically hear the sound of a record scratch. Yes, TV ad spending still commands nearly $ 90 billion a year from US marketers, according to Insider Intelligence. But it’s a distant second to the $ 263 billion in annual online ad expenditures online media attracts. Brand advertisers dominate […]
The post Why Today’s CTV Attribution Models Fall Short appeared first on AdExchanger.
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