April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Burger King’s TikTok Strategy Continues Its Mission to Give Consumers Their Way

Burger King has been a marketing powerhouse for decades, but TikTok was a whole new realm for the international fast food chain a few years ago. To help it navigate the new frontier in the U.K., Burger King turned to an independent social media agency that named itself after its mission to reinvent water cooler…
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