November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How WhistlePig, Kia and Comcast Are Using Solar Panels as Billboards

Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. Sistine Solar, a company founded in 2012 by two engineers from the Massachusetts Institute of Technology, offers a protective film for solar panels called SolarSkins–a material that…
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