Remember when the ad industry glommed onto the phrase “Data is the new oil”? Well, sensitive data is crude oil, at least from the perspective of any marketer who might want to collect and use it. The process of refining crude oil is dangerous and should be conducted with extreme care. That’s not a perfect […]
The post Addressing The Risky Business Of “High-Risk” Data Activities appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected