November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCUniversal’s Paris 2024 Ad Sales ‘Double’ the Pace of the Olympics in Tokyo

With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is “further ahead than we’ve ever been, from a pure sales perspective,” Dan Lovinger, president of Olympic and Paralympic partnerships, told Adweek, saying the best comparison would be the company’s performance with the original 2020…
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