Adnatomy: How Zach Braff, Donald Faison and T-Mobile Raise the Bar in Advertising

T-Mobile’s viral campaigns with Scrubs alums Zach Braff and Donald Faison have taken over Super Bowl and holiday TV marketing–and for good reason. From a Grease-themed ad with John Travolta to a Love Actually spoof–and even a parody of “I Feel Pretty”–the partnership has changed how T-Mobile approaches its creative campaigns and relationships with talent….
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