Hey readers! Welcome to the AdExchanger Commerce newsletter. I’m senior editor James Hercher, and this week we examine a few new-age food and drink companies as they make the jump from DTC brands to retail product sellers. DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. But can they beat the CPG […]
The post DTC Grocery Brands Thrive On Social, But Can They Win In Retail? appeared first on AdExchanger.
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