Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by default, the latest example of platform algorithms choosing where ads ultimately run. Google introduced brand consideration tool, Video View campaigns, which places ads across in-stream, in-feed and Shorts placements. The company introduced the format in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist