November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nielsen Won’t Sunset C3 And C7 Ratings Next Year

Nielsen is revisiting its measurement and currency road map. On Thursday, Nielsen told its clients it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned. The company had previously said in 2020 that it would retire the metrics, which provide ratings based on […]

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