December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Paramount Is Giving Buyers More Direct Access To Its Inventory

Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling platform that aggregates Paramount+ and Pluto TV inventory.

The post Paramount Is Giving Buyers More Direct Access To Its Inventory appeared first on AdExchanger.

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