November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Custom Bidder Startups Taking On The Walled Gardens

One of the most important online advertising trends of the past couple years is the rise of algorithmic custom bidding products: Google’s Performance Max (PMax) and Meta Advantage+ Shopping Campaigns (ASC). These tools plug directly into an advertiser’s data warehouse, SDKs and servers with the promise of producing real business outcomes, not flimsy programmatic metrics […]

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