November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Wendy’s Has Launched a True Crime Podcast

On the cusp of Halloween, many brands start to roll out their spooky season campaigns featuring ghoulish hijinks. And while these activations are mostly standard fare, no one expected Wendy’s to release a true crime-style branded podcast ahead of the most frightening day of the year. As it grows across the U.K. with 20 locations…
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