November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bed Bath & Beyond Markets Its Comeback as ‘An Icon Returns’ in First Work From Arts & Letters

Bed Bath & Beyond, now a fully online retailer, is launching its comeback campaign today, helmed by independent creative agency Arts & Letters. Brand and agency are partnering for the first time to produce the work. The integrated campaign, called “An Icon Returns,” includes a mix of out-of-home, print, digital and film spots. The agency…
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