With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, however, can be hard to find. How should a business begin thinking about its generative AI strategy against this buzzy backdrop? Start with your business objectives and how AI can amplify your unique value […]
The post Generative AI in Advertising: A Road Map for Scalable Implementation appeared first on AdExchanger.
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